The 2013 BMW Berlin Marathon Sold Out in 3.5 Hours on Thursday

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Press Release with note from LetsRun.com

Editor’s Note: If you wanted to run the 2013 edition of the BMW Berlin Marathon, well you unfortunately are out of luck. The race registration opened and closed on Thursday in the span of 3.5 hours – a new record. Last year, it took almost six weeks to sell out.

Press releases below.

 

PRESS RELEASE October 25, 2012

Sold out: 40,000 runners registered for the 2013 BMW BERLIN MARATHON within three and a half hours

Registration for the 2013 BMW BERLIN MARATHON is closed. The participation limit of  40,000 was reached after three and a half hours. After 2:30 Minutes 10,000 entries had come in. At 3:31 p.m. the race was sold out. Last year it took six weeks to sell out. The BMW BERLIN MARATHON 2013 takes place on September 29th.

 

PRESS RELEASE October 25, 2012

Registration opened for the 2013 BMW BERLIN MARATHON

Today at 12.00 noon, online registration for the BMW BERLIN MARATHON, due to take place on 29 September 2013, was launched. The Governing Mayor of Berlin Klaus Wowereit and former football international Günter Netzer initiated the registration process at the Berlin Town Hall (“Rotes Rathaus”). Participant limit is set at 40,000. Last year the limit was reached within six weeks and it is anticipated that it will be reached even earlier this time.

New partnership: SCC EVENTS and Infront Sports & Media

Berlin Marathon Photo

Günter Netzer and Klaus Wowereit
(BMW BERLIN MARATHON/Camera4)

The event also signified the start of the new partnership between SCC EVENTS, organiser of the BMW BERLIN MARATHON and Infront Sports & Media, represented by its member of the board of directors Günter Netzer. As an industry leader in sports business, Infront enjoys long-lasting partnerships with 130 rights holders and hundreds of sponsors and media companies worldwide. In Germany, the company markets amongst others the DFB Cup, the matches of the German national football team, a number of Bundesliga clubs including FC Schalke 04 and SV Werder Bremen, the prestigious Vierschanzentournee and various other high-profile World Cup events in winter sport.

The new, long-term partnership between SCC EVENTS and Infront covers the marketing of sponsorship packages and the distribution of the worldwide media rights for the BMW BERLIN MARATHON. It is also planned that the Infront subsidiary Host Broadcast Services (HBS) will carry out the media production from 2013 onwards, in order to offer broadcast partners around the world a first-class TV signal and attractive formats. Successful projects undertaken by the company include the production of top sports events such as the FIFA World Cup™, the Asian Games, the French Football League and the triathlon-series Ironman.

Christian Jost, CEO of SCC EVENTS handling marketing, says: “The partnership with Infront is an additional step towards the future for us as organiser of the BMW BERLIN-MARATHON. In 2010, we took the production of the live television images into our own hands to ensure live broadcast coverage of the event. From the cooperation with Infront, we expect highly professional support of our marketing efforts, in order to further develop the BMW BERLIN MARATHON.”

Günter Netzer, Executive Director at Infront, adds: “The BMW BERLIN MARATHON belongs to the most prestigious international city marathons and we are pleased to contribute our know-how in all areas of marketing and media exploitation. The aim of the cooperation with SCC EVENTS is to further increase the appeal of this extremely popular event for fans and commercial partners. This partnership is a strategic step for Infront to extend our portfolio in the growth segment of mass-participation events for media and sponsors.”

And Klaus Wowereit, Governing Major of Berlin, comments the new partnership as follows: “The Marathon being one of the most prestigious sports events in the German capital is now cooperating with an international sports marketing company. This is going to make the Berlin Marathon even more a flagship of the city of Berlin.”

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