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Five is the magic number
RE: Kipchoge says he goes for a PB. Why doesn’t he say WR?

Jgfgh wrote:The point is that When Kipchoge speeks of PB instead of WR, it’s clear that he isn’t being honest at something, doing some sort of trickery strategy.


If Nike paid me what they pay Kipchoge I'd let them spin words for me too. And this is nothing new, already back in 1969 NASA marketing people wrote "one small step for [a] man, one giant leap for mankind", Neil Armstrong didn't come up with it himself, that part is just PR spin.

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