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RE: Ha ha ha ... Nike sales SURGE!!!!!!
Your average person doesn't buy much athletic apparel every week or whatever. All other things equal, the amount of sales from the people who go by stuff right away in support will be greater short term than the sales lost from people who simply stop buying. That much should be pretty obvious. The true effect of the campaign will take longer to actually assess
Obviously nike puts a lot of research into their marketing though. They wouldn't do that if they weren't pretty certain it would make them more money. Lol at anyone who thinks they chose the campaign to support the cause, rather than profit off of it.
I'm fairly neutral to the nfl protests, but anyone who decides to boycot nike over it is an idiot. I can understand people who've been boycotting them all along, it's not without warrant, but to start now because of their ad campaign is just being a sour litte b***.
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