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RE: What do you think of these super high-tech, lighted shorts with alarm that are on Kickstarter? Q&A with co-founder
I did some consultancy work for a company doing this with safety gear (high vis vests and workwear, companies called Fhoss if you're interested).
To put it in perspective, their powered lighting strips are visible from 1-mile away! It was designed primarily for rail maintenance workers.
There is a market here, it's not your LetsRun crowd, but as someone has mentioned earlier, the soccer moms and whatever the equivalent is for the dads. Winter cyclists will eat it up if you can get the lighting levels and positioning right as well.
It's also probably important to state that it's not meant to replace the headlamp or high-vis vest, but it should supplement these and provide greater visibility. Sure the odds of being run over are really low, but if you've got the money and want to lower those odds even more then why wouldn't you? I imagine your market penetration will be far greater in the UK and Europe, where people actually run on pavements adjacent to roads.
Now for the bad news... In about 6 months the market will be flooded with far cheaper Chinese replicates, and because it's basically a battery, SoS alarm and led's there's very little you can do about it. You will need to build a trusted, quality driven brand and hope they don't take too much of your target market off you.
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