Unfortunately in the ultra running community there seems to be an emphasis on "feats" which are involve some kind of story about a personal journey (and therefore not subject to rules and verification). And that's OK, but until there are rules and a ratification process that the larger community trusts, it never really makes the transition from being a "story" to a verified accomplishment (especially when it's the case that we have reason to doubt the storytellers fidelity to the truth to begin with)
It's putting the square peg of a personal journey into the round hole of a record. It's not verified by any athletic federation but they want record recognition from a beer company that compiles quirky accomplishments. That's fine, but if you're going to emphasize the record part of it, it better stand up to scrutiny.