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Subject: RE: NYC Olympic Marathon Trials Marketing Questions
I haven't seen the billboards but I would like to respond to two things.
First, your first question--the wording of the event. I completely agree that it is not only convoluted but off-putting to the average person who might encounter an advertisement about the trials. I too suggest that the USOC, or maybe the private sponsors, are being controlling about the terminology. But it's like if we took the "Got Milk?" advertising campaign and said, no that's not grammatical enough, let's change it to "Excuse me, do you have any milk which I could consume?" Garbage.
Second, you say "I don't see why the Olympic Trials aren't on live tv on NBC," and to me this is the real question we should all be asking about this event. It's guaranteed to be an exciting race, but more to the point is this: I can't think of a more anticipated race in the history of American distance running. With the internet running community what it is, I don't think there has ever been an event with more pre-race coverage and discussion WITHIN the running community. Therefore, I think that NBC is really missing the boat by underestimating the size of the running community. Our market is absolutely starved for coverage, and the growing popularity of marathons has dramatically expanded the audience that is at least marginally interested in the sport. NBC, and not nyrr or USOC, is really the entity with the power to spread the word about this event, and if pumped even half of the resources into broadcasting and publicizing a live, national showing of the trials that they pump into NFL games or the crap sitcoms they run, I think the airing would be a huge success.
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