This morning, in the biggest marathon in Canada, in the biggest city and media capital of the country, Levins beat the 2:10:09 record, which has stood since 1975.
He will be the front page of every sports section tomorrow morning, and every sports show for the text two days.
In HOKA hat, HOKA shirt, HOKA armbands, HOKA half-tights, and HOKA shoes.
Disloyal Nike loses another one.
Also, he seems to have done better with his new coach (himself?) than under Salazar, who did nothing but get him injured.