I think hype is definitely part of it, but there is pretty convincing evidence you could actually run faster in a pair. Maybe part of it's placebo. I don't know..Maybe the hype mostly influences the high price? I'm really torn about picking up a pair on October 4. You're faster than me, but I hope I could go under 2:40. I found this article on Runner's World really interesting and thought provoking:
https://www.runnersworld.com/gear/a22487985/nike-vaporfly-4-percent-shoes-make-you-faster/
Particularly Jeff Dengate's quote:
“Yes, the Vaporfly is that fast. You can read all you want on studies that show a 4 percent improvement in economy—even our own testing at the Runner’s World Shoe Lab couldn’t raise any red flags with Nike’s claims—but you truly must get these shoes on your feet to appreciate how they perform,” he told me.
“In 30 years of running, I’ve never experienced anything like these,” Jeff said. “And that’s saying something, considering I’ve run in 672 different pairs of shoes since 2010.” He liked them so much, he bought two extra pairs.
Jeff then mentioned something he wrote in his training log after first trying the shoes. It made me realize there’s something else that’s been a mental block keeping me from wanting to train and race in the Vaporflys.
After the first race wearing the Vaporfly 4%, he remembered finishing far faster than his training would indicate. He recalled a huge smile on his face, turning to a buddy in the chute, and saying “these things are like cheating.”
For me, I'll probably try a pair of Adidas Adios instead. I have two kids and not a super high paying job, so if I'm honest, spending $250 on shoes is pretty foolish (for me). It's not like I'm anywhere near winning prize money. Maybe in 5 years I'll pick up a cheaper pair once the technology has trickled down. I've still got another 5-10 years of good running in me (I hope).