Under Armour began to sponsor the high school that I coach at a couple years ago. They make our uniforms and give us discounted gear. The year that they started sponsoring us, our #1 girl was not very well off financially and although she would find a way, had a tough time buying training shoes and spikes. She had recently purchased a pair of training shoes, but needed a new pair of spikes and when she saw the discount, she bought the Under Armour mid-distance spikes. She loved them. That was her senior season, but she ran fast and stayed healthy. She said they were really comfortable as well.