I am perplexed at why there is such a difference in the ride quality of the numerous different running shoe companies. I don't mean firm or soft or low drop, no drop or energy return. I mean simply how the shoe feels when running. One manufacturer is the leader and the others should try to beat it.
Go into a running shoe store and try on the various manufacturers. One stands out. That's the one you need to beat. I won't say which brand. But I will give you a hint - the manufacturer stands out just on the look of obvious quality. It's by far the best manufactured shoe in the store. Guess which it is?