Do shoe companies change their size charts every season to protect brick-and-mortar retailers?

Running Shoes/Running Gear Shoes

5 years ago 05/17/2018 9:20pm EDT

This has been a recurring theme I've dealt with over the past few years. I use the same two brands / models (Brooks Ghost and Nike Vomero). For the past 3 years I've been bouncing back and forth between sizes. One year it was 11.5 Brooks, 11 Nike.

Then it reversed. Then it reversed again!

Do shoe companies change their sizing charts to protect brick-and-mortar retailers? I buy everything online and on sale, so it has been irritating to constantly have to return shoes that don't fit.

Rabble rabble

5 years ago 05/17/2018 9:31pm EDT

re: Rabble Rabble

Good question, but probably no-- because companies like Nike would actually prefer you buy directly from them.

5 years ago 05/17/2018 11:11pm EDT

re: Rabble Rabble

That is a cute little conspiracy theory.

5 years ago 05/17/2018 11:35pm EDT

re: Rabble Rabble

Interesting thought, probably not but wouldn't surprise me

5 years ago 05/17/2018 11:54pm EDT

re: clamm

This seems unlikely. Unfortunately, there's a lot of variables on shoe size to consider. Your feet change (get longer) about 1/2 size during the day, so it's best to try shoes on late in the day. Your feet also grow (slightly) as you get older. Your feet often have one foot (slightly) longer than another. A size 11 in Brooks is not necessarily an exact match for a same size 11 in Nike. Socks and insoles make a difference on shoe fit. Most shoe companies use contract manufacturing. For example, Nike designs a shoe, and then pays a manufacturer in Vietnam to manufacture it, so that adds another variable.

5 years ago 05/18/2018 1:52am EDT

re: Rabble Rabble

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