Back in 2009, Brazilian environmental group SOS Mata Atlantica released a series of TV ads to encourage citizens to start urinating in the shower. The ads used a childish and playful tone to convince citizens with a series of stats and featured animated renditions of people from all corners of society.
The clip, which was narrated by children, showed Stephen Hawking, Anthony Perkins and even a Robot all peeing in the shower.
Back in June, Late Show host Stephen Colbert also advocated for the cause, and took some time out of his monologue to demand an apology from all the places where he has peed in over the years.
“Now I’d like to take a minute to address the staff at Equinox gym. Well, well, well, who’s the monster now? It looks like somebody owes somebody an apology,” he joked.
“I’m sorry you caught me saving the planet for our grandchildren. Same goes for the folks at Gold’s Gym, Curves, and Home Depot. It wasn’t my fault those things weren’t hooked up.”