Smart move. No one wears it. That is just the truth .
Nike, Adidas, New Balance, Asics, under armour.... From an apparel stand point, that is what people wear.
I have yet to see anyone out in the open running or walking in saucony gear. In their running shoes? yes. Apparel? No.
Brooks is probably next. I rarely see people in Brooks apparel.
Those aforementioned brands have went the urban leisure route with their apparel, where as Saucony and Brooks didn't enter that realm. The gear is going to have to appeal to the non-running community as well. That is the only way to see apparel.
However, they have been focusing on a lot of throw back running shoes, and the young adults are eating them up. And their bullit shoes are really big in the Parkour community.