Brooks ID Elite Discontinuation

Question for you: What explanation did Brooks offer?

An answer for you: $$$

Look at the highest profile ID athletes. They were not very appreciative but expected more.

Are you the guy I saw running with 5 hot Brooks chicks when I was walking to the bus stop this morning?

Every few years marketing strategies change. There should be an old thread from several years ago when Brooks trimmed their program.

Blame Game wrote:

Look at the highest profile ID athletes. They were not very appreciative but expected more.

Because they deserve more. Companies are highly undervaluing athletes.

Influencers are next.

truth be told. wrote:

Blame Game wrote:

Look at the highest profile ID athletes. They were not very appreciative but expected more.

Because they deserve more. Companies are highly undervaluing athletes.

Are you a realtor? That's what I thought.

Still looking for a shoe sponsor.

Unfortunately, the speculation is correct. A sad case of one ruining it for many.

Thank you Brooks for giving me some product when no one else would. If I would of made a WC team I woul of praised what I was given rather than whine like a lil biotch. Although every athlete wants to make more I want to thank you for what you did for me.

Deserve. A complex word that many people misuse.

Who deserves what? Why do athletes deserve the Brooks program? Who deserves a 'shoe contract'? Why do investors deserve ROI? Why does a company deserve to stay in business?

Just because you, or your friend, or your former teammate, or someone you man-crush on can sprint faster, throw farther, jump higher or has more endurance than most of the world population doesn't mean they deserve anything.

Nowadays it seems like shoe companies care more about how many followers you have on Instagram versus your times. You can be an Olympic Trials A standard runner, but get rejected just because you're don't spend enough time posting about yourself on Instagram.

Sleepydude wrote:

Nowadays it seems like shoe companies care more about how many followers you have on Instagram versus your times. You can be an Olympic Trials A standard runner, but get rejected just because you're don't spend enough time posting about yourself on Instagram.

+1000

I acknowledge that both Allison Stokke and Emma Coburn are very beautiful athletes. However, one is significantly more successful in sport than the other. But I wonder what their gross earnings are comparatively?

I think this check and balance would be worth investigating not just solely because of their attractiveness and appeal. While some of you may disagree we should allow the "ultimate athletic beauty" of both cancel one another's visceral component to earning advertising contracts and compare the two based on other traits and facts. Who earns more? By how much? What are their athletic career stats? Etc.

I argue one is more of a micro celebrity than an athlete and the other is an athlete with some micro celebrity awarded to her.

How much money did Adidas and those colleges drop on the HS basketball players. Why don't we just face the facts. Shoe companies view distance runners as an income source and not as an investment.