http://www.cbsnews.com/news/nike-amazon-deal-sporting-goods-chains-running-scared/Nike goods can already be found on Amazon subsidiary Zappos.com, and its shoes and gear can be found through third-party sellers on Amazon. Goldman believes the deal would give Nike better control of its brand's presentation on the site.
But investors saw mostly the gravitational pull of Amazon, sending shares of Dick's Sporting Goods (DKS), Hibbett Sports (HIBB), Big 5 Sporting Goods (BGFV), Finish Line (FINL) and Foot Locker (FL) plummeting between 4 percent and 5 percent in Wednesday trading.