Nike (footwear) to chop 1400 jobs, reduces number of available products by 25%, launching Consumer Direct Offense

Running Shoes/Running Gear Shoes

6 years ago 06/16/2017 9:21am EDT

Footwear and sportswear company Nike Inc. announced a restructuring that will result in the elimination of 1,400 jobs worldwide.

The Oregon-based companyâ€™s plan will reduce the number of available products by 25 percent. The company issue a statement Thursday, though, saying it expects get the products to market more quickly.

The statement said Nike will focus on sales in 12 cities â€” New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul, and Milan â€” in countries where it expects 80 percent of its growth to occur.

http://www.oregonlive.com/business/index.ssf/2017/06/nike_will_eliminate_1400_jobs.html

http://news.nike.com/news/nike-consumer-direct-offense

6 years ago 06/16/2017 10:39am EDT

re: Making shoes personal

Sales focused in 12 cities worldwide, one in the US.

Here's your Future.

6 years ago 06/17/2017 10:48am EDT

re: Hurl

Haha, that was an overuse of corporate bullshit and buzzwords. Some examples:

Nike's new "Consumer Direct Offense"

Nikeâ€™s "Triple Double strategy", "2X Innovation, 2X Speed and 2X Direct "

Three new groundbreaking platforms: "ZoomX, Air VaporMax and Nike React"

"Nikes new production creation "Nike Express Lane"

Not sure what this is, but anyway, seems cool: "SNKRS Stash" and "Shock Drop"

And what does this mean?! "And, to give consumers more choices of the products they love, Nike is editing to amplify â€” reducing its styles by 25 percent, and offering a deeper selection of key franchises."

I was thinking Nike was starting to make really good and functional runnings shoes again, but when I read announcements like that I get worried... to much of the cool aid in the marketing departement of that company to attract me personally.

6 years ago 06/17/2017 10:53am EDT

re: Bourque

NIKE contributes to a lot of consumer waste in the world. Good to see them cutting back production. They make enough sh!t.

6 years ago 06/17/2017 1:36pm EDT

re: Making shoes personal

They will also be pulling out of many running stores. Any store that sells less than $250,000 of Nike product a year will no longer be selling Nike. Mail order is the future.

6 years ago 06/17/2017 2:12pm EDT

re: Making shoes personal

Surprised they'd cut products. I guess some crap really doesn't sell.

6 years ago 06/17/2017 3:07pm EDT

re: kvothe

Have you seen the sh!t thta piles up in discount/liqidator type stores?

The horrid colors, the oddball designs? Why do make these? GUess they are coming to their senses.

6 years ago 06/17/2017 3:21pm EDT

re: Making shoes personal

They're gonna fire 1400 third world kids? Child abuse!

6 years ago 06/17/2017 3:25pm EDT

re: kvothe

kvothe wrote:
Surprised they'd cut products. I guess some crap really doesn't sell.

Or some products only cut into sales of your other lines. If you realize that everyone who bought product X would have just bought product Y instead if X wasn't available, then there's no reason to keep product X. Get rid of it, and let people buy Y instead and make the same revenue while only selling one product instead of two.

6 years ago 06/17/2017 3:31pm EDT

re: Making shoes personal

This is a good choice for Nike. For example, they have 87 types of men's shoes for running on their web site. I think they could get away with about 12 and probably not loose sales.

6 years ago 06/17/2017 3:43pm EDT

re: Making shoes personal

It'll be interesting to see where the reductions come from - retail? Operations? Management?

6 years ago 06/17/2017 4:35pm EDT

re: Karl Hungus

There's a Nike outlet store where I live. Will that get axed?

6 years ago 06/17/2017 4:36pm EDT

re: Karl Hungus

There's a Nike outlet store where I live. Will that get axed?

6 years ago 06/17/2017 5:14pm EDT

re: Making shoes personal

Personally, I'm still waiting on my own army of pacers to turn up.

6 years ago 06/17/2017 5:44pm EDT

re: Subway Surfers Addiction

All the 1400 jobs are coming out of the Portland office.

Sad for those guys (it's mostly going to be white males).

6 years ago 06/17/2017 5:45pm EDT

re: Subway Surfers Addiction

This is exciting news. Already, sales needs to be focused from online, Nike stores and the outlets. That's where you need to sell and fewer models is great. Now, let's see if zoomx is really innovative product or not. Innovation can change your company like air did where it started for runners but exploded as air max. Same as adidas with boost. Once it's used for consumer wears like yeezys or ultra boosts(I know, runnjng shoes but very popular as casual)

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