When did "melted" cheese become "melty" cheese?

About the same time as "chocky milk". About 3 years old.

I seem to remember about 5 or so years ago, that Arby's or Subway started saying "melty". As far why this happened, it probably sounds slightly more positive than saying "melted", which tends to have a negative connotation.

I've never noticed this, but maybe I just haven't been paying attention. Also, to the last poster, how does "melted" have a negative connotation?

malmo wrote:

About the same time as "chocky milk". About 3 years old.

Exactly. Presumably, people writing adverts are considerably older than 3, so this childish "melty" term has to go.

bigtool05 wrote:

I've never noticed this, but maybe I just haven't been paying attention. Also, to the last poster, how does "melted" have a negative connotation?

Global Warming, dude. Where have you been?

I personally have only seen/heard "melty" in cases where you might suspect that they're using cheese sauce.

So I figured "melted cheese" refers to cheese that is a solid at room temperature and has been heated until it melts. This is gernerally considered delicious.

"Melty cheese" could be a slick way of referring to cheese sauce. The cheese sauce is liquid at room temperature so it wouldn't be right to call it "melted". Cheese sauce many people might think is gross, but if you call it melty cheese it sounds like the delicious melted cheese, even though it isnt.

bigtool05 wrote:

I've never noticed this, but maybe I just haven't been paying attention. Also, to the last poster, how does "melted" have a negative connotation?

I was thinking in the context of food, that generally something being melted sounds negative, but I suppose that is just my opinion.

I think the post about "solid at room temperature" is on to something.

norphxc wrote:

I personally have only seen/heard "melty" in cases where you might suspect that they're using cheese sauce.

So I figured "melted cheese" refers to cheese that is a solid at room temperature and has been heated until it melts. This is gernerally considered delicious.

"Melty cheese" could be a slick way of referring to cheese sauce. The cheese sauce is liquid at room temperature so it wouldn't be right to call it "melted". Cheese sauce many people might think is gross, but if you call it melty cheese it sounds like the delicious melted cheese, even though it isnt.

Cheese sauce which is liquid at room temperature is just cheese sauce.

Melted cheese would really solid at room temperature but heated to liquid form (melted), but melty cheese is heated and soft and still solid like on a pizza or cheeseburger.

or else this wrote:

norphxc wrote:

I personally have only seen/heard "melty" in cases where you might suspect that they're using cheese sauce.

So I figured "melted cheese" refers to cheese that is a solid at room temperature and has been heated until it melts. This is gernerally considered delicious.

"Melty cheese" could be a slick way of referring to cheese sauce. The cheese sauce is liquid at room temperature so it wouldn't be right to call it "melted". Cheese sauce many people might think is gross, but if you call it melty cheese it sounds like the delicious melted cheese, even though it isnt.

Cheese sauce which is liquid at room temperature is just cheese sauce.

Melted cheese would really solid at room temperature but heated to liquid form (melted), but melty cheese is heated and soft and still solid like on a pizza or cheeseburger.

Good call. "Melty" is cheese in a state of partial melt, perhaps. This would differentiate from solid cheese slices, or cheese sauce.

malmo wrote:

About the same time as "chocky milk". About 3 years old.

I thought they were saying "chalky milk." That explains why the kids never seem to like the drinks they were just begging for.

I write adverts for a living. When did this happen? March 24, 2013, but brands agreed to work the term in gradually for six months so consumers would be more receptive.

Why did this happen? In short: because Millennials. In long: focus groups told us to do it.

al bogusky wrote:

I write adverts for a living. When did this happen? March 24, 2013, but brands agreed to work the term in gradually for six months so consumers would be more receptive.

Why did this happen? In short: because Millennials. In long: focus groups told us to do it.

For a minute I almost thought you were serious. Nicely done. 8/10

"Melty" is stupid advertising-speak.

It sounds as stupid to me as people who call something expensive "spendy," As in, "That yoga mat is too spendy."

The one and only time I ever went Philly, my buddy told me to get a real philly cheesesteak sandwich at a place called Geno's. I like cheesesteaks and was hungry, so I thought this was a pretty good idea. That was until the guy at the service window asked if I wanted it wit cheese whiz. I thought to myself, who wants cheese wiz on a cheesesteak, melted, melty, or otherwise. So I said no, I don't want it wit it, or wit out it, and you guys are idiots for even asking. Then I left and went to a shop that put real cheese on sandwiches. And I have not gone back to Philly. Not cause of the cheese wiz thing, just cause I have better places to go now.

norphxc wrote:

I personally have only seen/heard "melty" in cases where you might suspect that they're using cheese sauce.

So I figured "melted cheese" refers to cheese that is a solid at room temperature and has been heated until it melts. This is gernerally considered delicious.

"Melty cheese" could be a slick way of referring to cheese sauce. The cheese sauce is liquid at room temperature so it wouldn't be right to call it "melted". Cheese sauce many people might think is gross, but if you call it melty cheese it sounds like the delicious melted cheese, even though it isnt.

I start thinking stuff that is labeled cheese food not American Cheese too

Duncan II wrote:

The one and only time I ever went Philly, my buddy told me to get a real philly cheesesteak sandwich at a place called Geno's. I like cheesesteaks and was hungry, so I thought this was a pretty good idea. That was until the guy at the service window asked if I wanted it wit cheese whiz. I thought to myself, who wants cheese wiz on a cheesesteak, melted, melty, or otherwise. So I said no, I don't want it wit it, or wit out it, and you guys are idiots for even asking. Then I left and went to a shop that put real cheese on sandwiches. And I have not gone back to Philly. Not cause of the cheese wiz thing, just cause I have better places to go now.

Actually it's not "Cheese Whiz," it's "Cheez Whiz," because it's made with "cheez" instead of "cheese." When something is "cheesy" or "chocolaty" that's almost always a bad sign because it means that it's not really cheese or chocolate.

Honestly never noticed this but I'll be on the lookout for it now.

Is this you OP

https://www.chowhound.com/post/melty-cheese-503395

Cheez it! The cops! wrote:

[quote]Duncan II wrote:

Actually it's not "Cheese Whiz," it's "Cheez Whiz," because it's made with "cheez" instead of "cheese." When something is "cheesy" or "chocolaty" that's almost always a bad sign because it means that it's not really cheese or chocolate.

Not if you are lactate intolerant.