Why doesn't NIKE sell the clothes they market??

Do you know if they sell the Nike Oregon Project Rupp singlet with the holes pretorn?

I figure they may have strategically placed the holes, and I don't want to go making holes at random in case it looks like I didn't know what I was doing.

Not your friend wrote:

Do you know if they sell the Nike Oregon Project Rupp singlet with the holes pretorn?

I figure they may have strategically placed the holes, and I don't want to go making holes at random in case it looks like I didn't know what I was doing.

lol...

They're too expensive to make in small quantities and not enough people will buy them.

Ding ding ding.

Your Dum wrote:

They're too expensive to make in small quantities and not enough people will buy them.

But, they are already making small batches (for elites). Making another 10000 units could easily be done unless these things are stitched by hand in the usa.

Your Dum wrote:

They're too expensive to make in small quantities and not enough people will buy them.

???? They are already making them in small quantities for the athletes.

Athleticclothing wrote:

I'm talking bout the singlets and shorts they market through top runners in DL etc. Whats the (terrible) marketing strategy behind this?

The goal of much of the marketing through professional athletes is not necessarily to market a specific product but to market the brand. They aren't just trying to market what the athletes specifically have on their backs or feet, but to add legitimacy to their brand by showing "the best run in our stuff."

How about they put them up for sale before production and see how many people will buy them, and just not make more than they need?

Your Dum wrote:

They're too expensive to make in small quantities and not enough people will buy them.

Yeah but I would think the aerotape and other stuff would sell. People are still using the KT placebo tape. If they marketed it as dual action you'd even see crossfitters drawing constellations on every joint.

There is a market for some of the stuff. Not all of it of course, but they have plenty of products that they could make profit on.

oh, actual related question, do they sell the singlet Dibaba was wearing at London, I think I also saw it being worn by some at the last Diamond League - I really like it

http://media.gettyimages.com/photos/ethiopias-tirunesh-dibaba-arrives-in-second-place-in-the-womens-elite-picture-id671794372

Chinese contractor wrote:

But, they are already making small batches (for elites). Making another 10000 units could easily be done unless these things are stitched by hand in the usa.

I don't think you have any idea what the cost of making another 10,000 units would be or whether the revenue earned would justify the cost incurred.

Why can they afford to sell the best tights but not the best shorts? I doubt theres really a big difference in cost for producing the elite shorts and the sub elite shorts. The main difference is design, and its not all that much either.

Adidas does it, so should Nike. I'm sure a lot of runners would buy it.

Athleticclothing wrote:

Why can they afford to sell the best tights but not the best shorts? I doubt theres really a big difference in cost for producing the elite shorts and the sub elite shorts. The main difference is design, and its not all that much either.

Adidas does it, so should Nike. I'm sure a lot of runners would buy it.

FWIW, Adidas has pro kit shorts that are not available for sale. I know because I've seen pairs worn by Adidas-sponsored club teams that I really liked and I was never able to purchase them myself.

Athleticclothing wrote:

I'm talking bout the singlets and shorts they market through top runners in DL etc. Whats the (terrible) marketing strategy behind this?

Simply because they're exclusive and only mean't for the pros. Imagine someone who bought a pro kit and can't even crack 16 in the 5k. Nike has standards and those standards are having pros where different gear than us athletes. I totally dig the new kit it's better than the black one (less sun attraction)

They must become available at some point, because I've seen regular ol' slow folks running in jerseys that look like the elite ones -- usually not the current year's set, but often the one from a year or two before.

I am assuming that these fun runners aren't just going to DL meets, bashing elite runners over the head, and stealing their jerseys.

Yeah! Like the swoosh hijab that I still can't find!! I loathe Nike but I'm ready to pay for the hijab if I can find it. It has a very important purpose in life.

Rudisha800 wrote:

Athleticclothing wrote:

I'm talking bout the singlets and shorts they market through top runners in DL etc. Whats the (terrible) marketing strategy behind this?

Simply because they're exclusive and only mean't for the pros. Imagine someone who bought a pro kit and can't even crack 16 in the 5k. Nike has standards and those standards are having pros where different gear than us athletes. I totally dig the new kit it's better than the black one (less sun attraction)

1) no different than 50yo cyclists wearing the same gear the pros do

2)*wear

I sent a chinese company a photo of a Nike pro singlet and will be using that design for my running team, with a few changes.

From about 1995-1998 Nike was selling the exact race uniforms at retail. Here is one of their race uniforms from 1996 that we sold at the store that I worked at back then.

http://www.gettyimages.com/detail/news-photo/giacomo-leone-of-italy-joseph-kamau-of-kenya-and-turbo-news-photo/72359964?esource=SEO_GIS_CDN_Redirect#nov-1996-giacomo-leone-of-italy-joseph-kamau-of-kenya-and-turbo-tummo-picture-id72359964