They were in on it, knew it was phony and that he'd never get anywhere near the record but still went along with it. Whether they knew he was going to cheat the event on the road, or whether he intended to, who knows, being under scrutiny put an end to that possibility.
They definitely knew any record was phony, so still culpable . From the Virgin Money Giving site (this is one Terrie hasn't deleted yet, Amount Raised £1,607.72 ):
"Joe aka-HariJoe the Support Driver-Runner £10.00 (+ £2.50 giftaid) .
09.02.17 This is not just about attempting to break the world record it is more about the raising funds and awareness for life effecting mental health conditions, such as PTSD. And we will do this as a team, which includes everyone that makes a donation!"
And these two are very quite, Everyone at First Self Drive and Nicky (Mattressman?)
"Everyone at First Self Drive £100.00 .
17.02.17 Good luck Dave with your epic challenge. It is an honour and a privilege to be able to work with you and support you on your World Record Attempt. We are quite literally ' Right Behind You'. "
"Nicky £20.00 (+ £5.00 giftaid) .
06.04.17 Go Dave! You can do it!"
http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserPage.action?userUrl=dave-reading-SAVMLMBONDS3332016-24379&pageUrl=3