This article had a few interesting anecdotes but it angered me more than anything. Release the details of the attempt now. Stop insulting our intelligence.
It talks a lot of about Tadese. Please. The idea that RW and Nike are supposedly even contemplating Tadese, who is 35 and never broken 2:10:41 in the marathon, doing a sub-2 is ludicrous. He didn't even break 60:00 for the half last year.
The idea that RW won't force Nike to reveal the details of project before writing another word about the project is equally ridiculous. This is really starting to get a little embarrassing from a journalism standpoint. It's turning into a multi-month long sponsored post. If Nike is paying for any of RW's expenses, I hope they reveal it.
I'd be totally fine with everything that's going on if they would simply announce the details first - then let people cover it if they see fit. Give RW all the exclusive access you want. But don't not tell us what is going to happen.