I see this undercurrent in running. We try to do everything possible so that it is anything but running and running is fun to many, many people. Golf is a lot of fun, also, and for a lot of people, probably even for JimF. So, why change the way we train, the way we feel about a sport? ... for nothing more than marketing?
Why not come up with a new sport that captures whatever is missing and leave the old sport alone?
Without a doubt, I will be called a troll and idiot or both but I am taking my chances