Explain please wrote:
So in a nutshell, people seem to be upset that they cannot mention their sponsors while competing at the Olympics. Why?
Either A) don't run at the Olympics if you disagree with their rules. Or B) don't worry about it. Surely your sponsor won't hold it against you if you don't give them props when you are not allowed to.
to quote Sarah Silverman, "you're being ridiculous."
A sponsor wants someone who can promote its brand/product. Rule 40 keeps athletes and the companies from doing that. Maybe Gatorade wants to sponsor a track athlete, but since it is a Pepsi company (not a IOC sponsor) it can still sponsor the athlete but during the most high profile weeks of the athlete's career neither the athlete or the company can mention the very event. They cannot even say "Congratulations".
I argue that is keeping money from the athlete. I would say it takes off the table a major exposure point.
This is a bit of an exaggeration, but the "don't run if you disagree with the rules" is pretty lame I guess Rosa Parks should have just chosen not to ride the bus since the rules are the rules.
The IOC (and USOC) fear losing money. Well, since at least some of the USOC money goes to athletes (through several avenues) it could, but maybe the athletes replace the income from the USOC with income from sponsors? However, the IOC and USOC do not want to lose that money. They have big staffs (the growth in the USOC marketing dept over the past 20 years has been incredible).