You are probably right..but for me, to release it early could burn some other bridges if I run the story ahead of others that follow the embargo.
Edward Snowden wrote:doubler wrote:Somebody will beat you to the punch and release it shortly. Mark my words. But you will still have your integrity towards Skins. For whatever that is worth.
...and while it would result in a ridiculous amount of traffic, it would be a douchey move to release it early.