Basement dwellers, you are approaching the media angle all wrong. You need to get the reporters to go through some of the claims in the book to show that the whole book is a big lie. Get the reporters to show that there is no record of Rob Young being on a professional cycling team and get them to show that Rob registered his websites over a year before he even claimed to have started running. And get them to expose how Rob was never a triathlete champ, but rather age group fodder.
We have to show that Rob constantly lies and cannot be trusted. Only then do you go into the current scam. You lead in with some bait to hook the readers and then you give them the full monty.