Read this on facebook this morning, but Oiselle's founder/CEO
Sally Bergesen shared an image on Twitter on how Team USA is trying to control non-Olympic partners by telling them they cannot promote or support Team USA athletes through social media if the content has Olympic references through Rule 40. Check out the original Tweet from Bergesen below:
https://twitter.com/oiselle_sally/status/710237550904889344
For details on what is included in Rule 40, check out this TeamUsa.org link
http://www.teamusa.org/Athlete-Resources/Athlete-Marketing/Rule-40-Guidance