The Olympics have done more harm to the sport of running then I think can be comprehended.
For Starters you place the 5k men's track champion on the same podium and liken there accomplishments to the women's synchronized diving winners, or worse yet, the goofy footed half pipe snowboard long course grunge division winner or the 61 to 62 lbs Greco-style womens wrestling winner. (o.k. I exaggerate but only slightly).
And then you say the 5k running event is only big enough to be worth running on a four year cycle and the elite athletes of the sport are not worth paying attention too but once in a blue moon (like a sychro-swimmer). This is despite the fact that every freaking weekend in the United State's literally 100,000's of people line up to participate in a 5k race, and millions more got out participating in the sport!!! Not to mention the immense popularity of competitive running at the high school / youth / college level that is almost unrivaled by any other sport.
http://www.infoplease.com/us/education/most-popular-high-school-sports.html
Why can't this grassroots participation duplicate itself to broader popularity, I blame the Olympic 4 year cycle and lack of high profile events remaining because the "olympics" are every athletes primary goal. Why do I as a spectator care about an elite running in the World Champs, if they don't even care because the "olympics are the goal" (it is interesting that the olympic trials seem to get as much or more mainstream press than the World Champs probably because these actually lead to the goal, unlike a world champs which go nowhere and are not the main goal) (An NBA first round game is popular cause it actually moves a team/player towards there ultimate goal...)
And then you have all the governments controlling competitors/competitions with political interference with crusty bureaucrats from corrupt organizations (IOC, IAAF) dictating all the terms and literally caring almost zero about the competition and competitive fairness yet consuming most all the financial spoils. Forcing athletes to deal with situations like the Moscow and LA boycotts, the shootings in Munich ect. These same bureaucracies have worked against the athletes in almost every conceivable way, you can go all the way back to Paavo Nurmi and Jesse Owens. (if only Nurmi had the guts to go pro and bring along his top contemporaries in a pro league, we would have a much better situation for distance running today --- A PGA style organization is desperately need by distance runners, IMHO. It is ironic that the first PGA Championship prize was funded by none other than Rodney Wanamaker, to bad the Wanamaker mile didn't maintain its Panache over the years like the PGA championship.
The OP is correct, the big sports, don't rely on the Olympics. And in those sports winning the "Majors" mean something. In track if its not the Olympic's it doesn't matter, unless its a world record, while other sports seem to transcend this problem. For example in the Kentucky Derby they don't say "that time was only the 8th best winning time ever" or in the PGA Masters winner doesn't get minimized if his winning score was 3 shots behind last years winner.
The more athletes that would rather win Boston than the Olympics the better. For all the Triathletes out there, your going to wish you continued to build up the prominence of that event rather than the "Olympic" status. Long term I think would have been better.