From "Competitor" mag interview:
Q: What bothers you about running today?
A: The industry is huge - it's running the sport now, not the sport running the industry. There are absurd headlines, and I have to say you are just as guilty, publishing articles like "5 weeks to a faster 5k or 10 weeks to a marathon PR." It's bull$hit. It's just selling magazines - or it caters to people who are running 4 hours for a marathon or 25 minutes for a 5k. And that's not running in my mind.
Last two sentences are gold.