Has anyone else noticed how many people in the last few days are saying something to the effect of: there's nothing illegal, but maybe unethical.
You can already see the story taking shape. I wouldn't be surprised if Alberto/Nike PR are planting these seeds. Sure seems like Ken Goe took the bait today.
This is classic crisis management. Control the message. Put one thing on the table so people stop talking about the other thing.
So rather than this being about Alberto/Nike/Galen doping, it's going to be about Alberto possibly crossing into the "gray area." He's just so driven and passionate about winning and will do anything for his athletes. He may have "crossed the line, but he didn't cheat."
Mark my words, this is how the story will play out. It's going to turn into a conversation about the "spirit of the sport" and maybe they should "change the rules so there's less of a gray area." It's not Alberto's fault - it's the rules' fault.
It's nonsense. But it's effective. And I'm afraid that's what will play out between now and USA's. And then once that meet happens, the story will mostly disappear as athletes head to Europe.
The only hope is Dave Epstein/BBC. They're very calculated in these types of investigations and it appears they have more information. Right when the spin comes about the "gray area" and the need for "clearer rules" we can only hope they have a bombshell.