Speaking from total ignorance about YSU and its t&f/cross-country program, I would urge the coaches to build an all-events team; to schedule scoring contests that result in a won-lost record; and to make sure that regular-season W-L record is a good one.
The coaches may already be doing all this; or they may be constrained already by a limited budget. I don't know, because I haven't bothered to look the team up.
But I know that most of the teams I've seen scuttled have a) "specialized" in a few events, rather than the whole gamut of t&f (and xc) athletics; b) never had a scoring t&f contest before the conference meet; and c) rarely made it clear that, as a competitive intercollegiate team, their goal was to beat other teams consistently--not to post PRs or school records.
As I say, sometimes these conditions have occurred as a result of restrictions by the athletic department or the college; but, at least as frequently in my experience, they were the result of coaches who just couldn't be bothered to a) develop *complete* programs, b) recruit for *all* events, c) engage in *scoring contests* and strive to win them, and d) work around (or through, as necessary) any restrictions that might have kept them from accomplishing a, b, and c.