In the never ending debate on how to make track more popular I have come up with a Road Trip Idea for pro teams modeled after Snowboard & Skating DVDs. A team, such as Brooks Beast, would pile onto an RV for a 2-3 week and travel the country doing daily runs at interesting places they found. They would do demos at high school practices...run with the kids..race an off distance..participate in local races, have to do challenges.
The key would be to make a DVD of the trip that shows their personality & the hi-jinx they get into as well as offering tips and inspirational words.
This could let the fans see the personality of the runners and grow more attached after seeing them in the off race hours. Lots of potential.