Found this on C Solinsky's twitter feed. Not advertising for them, just wanting to start convo. I'm sure there's a bunch of little startups/websites like this, too.
Upon further thought, I remember encountering this awhile back, with the bravado about Pre and using some monochrome silouette of his mustache and hair. Several months ago, maybe even 1-2 years ago. I had and still have mixed feelings about it, personally. On the one hand, in our free enterprise system, people should be free to startup companies and make money off needs--the valid use and need would conceivably be grassroots runners freely creating their own meanings and self-statements from such things--independence, DIY, adventure, nonconformity. On the other hand, like many popular cultural ideas or highly successful rock bands/figures, there are people on the bandwagon who adore and worship icons for the wrong reasons, not understanding the real values of given subject/person, etc.
Minimalism is the new en vogue for social media 2.0 web lifestyles, but this minimalism comes across as a bit pretentious and distasteful. I actually thought when tracksmith (of whom I am also critical of) gave more context and told a few more stories, it was nice. I think people and organizations like this--business or internet publications--for running also have a responsibility to some threshold to invest, bestow and represent the dignity and richness of running to the wider community.
Their instagram page has the first post in Feb 14, so I probably saw it a few months back.
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in related news, in a bit of absurdity, Solinsky retweets:
cott Fauble @scottfaubs · Sep 23
I seriously question the the commitment level of any college athlete who doesn't own a jumbo container of ibuprofen.
When his Dad tried to push him harder into running, he slammed some ibuprofens to jog together with his son. So there might be a reference there.
I understand the pride in a career of hardwork, but that unthinking, reckless & destructive machismo is not only sending the wrong message to up-and-coming runners he coaches and that look up to him but is ironic considering the overtraining that cost him so much.