I dunno OP. That seems kinda sketchy. Took a long time to actually find out what the HyProCure was on their website, and the copywriting and editing is not so good. It read almost like an AbMaster or something. A whole lot of time is spent "busting misconceptions" and not a whole lot on precisely how it achieves what it says it will.
Does it work? I dunno. Maybe. But that site is very heavily branded, the pertinent information is buried somewhat and they spend a lot of time (95 slides, no less) explaining why a variety of objections and concerns are bunk. Just seems defensive and perhaps not overly evidence-based.