I am a runner and run everyday, usually only 3 to 4 miles. I am writting in this forum because I am currently in a research class and conducting research on Saucony running shoes, trying to find out what the target market is for the brand. I am wondering how runners feel about the brand and why? Also, your age, ethnic background, yearly income and which region you live in; only if you are confterable answering that of course. I appreciate your help!
Is English your first language?
I don't have a lot of experience with the brand, only having worn two models (the Kinvara and the Type A5). But I love both of those shoes. Again, I can't speak on the brand overall since I don't pay much attention to the shoes I don't wear, but I do like that their shoes tend to run a bit narrower, and that the bottom is comprised of more foam (as opposed to rubber) to save weight, even on their trainers.
26
Black
Poor
The South
Began wearing Saucony shoes back in the mid-80s when the Tiger (Asics) brand started turning to crap, and I've been training in Saucony shoes ever since. (Note: I've never worn Saucony spikes or racing flats, primarily because few - if any - were available when I was still competing.)
Obviously no one brand works for everyone, but Saucony is one of the few brands I've worn that has multiple shoes within its line that work for me. The fit is perfect for my foot: narrow/snug heel cup with a roomy toe box. Great fit, excellent cushioning and durability, no-frills construction...It all works for me. Usually priced more reasonably than bigger brand names (like Nike), and the shoes are more about function than fashion (unlike Nike).
50
White
$80K
Midwest
I haven't used Saucony for every day trainers. However, I do LOVE some of their shoes.
I have always been a fan of the Shay XC series, always rolling out a fantastic spike.
I've enjoyed the Saucony Kinvara TRs.
My favorite shoes they ever made has been the Saucony A4 and A5s. Fantastic racing flats.
I wear the Kinvaras, Fastwitch, Mirage, and Triumph and race in the A5s. Best shoes for my feet. Generally durable and work well with my gait and foot-strike. Comfort and function above what can be expected with an over-priced brand like Nike.
White,
29,
mid-Atlantic
not enough $$
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