He should've gone to Lidl!
Multivitamins? He wouldn't of bought any because he would've been distracted by the random things they have on offer every month. Like a pair of skis (cool!), nylon strung guitar and stand (awesome!), even a pair of binoculars! I love the place!
He'd have gotten more benefit from buying some Black Forest Gateau, Gelatelli ice cream dome cake, massive tub of Greek yoghurt, continental beer (yummie), snacky crackies, a massive Stollen and bag of Lebkuchen.
By the way, props to John Lenihan, the greatest Irish mountain runner ever. Not bad on the flat either.