More soccer trolling. He even admits as much: "It’s difficult to know which is more fun. The column. Or the howling in response from the soccer crazies."
This line was particularly egregious: "[T]he American team had been up 2-0 and a real team at that level does not, can not blow a two-goal lead — emphatically prove[s] my point." This is just silly, and it makes one wonder if the guy has actually watched as much soccer as he claims. Every team has outlier results, some extraordinarily good, others extraordinarily bad. One could just as easily say that Spain is not a real team because of their epic collapse against the Netherlands.
He points out that half of MLS teams are losing money. Well so are half Europe's biggest soccer clubs. So are lots of NBA teams. Heck, many MLB teams are only making money because the taxpayers paid for their stadiums. I realize that MLS has taxpayer funded stadiums too, my point is just that MLS appears financially weak when compared to real businesses, not when compared to sports franchises.
Also, comparing MLS and NFL TV contracts isn't really fair, since premiership soccer in the US is far more popular than MLS on tv. NBC paid $250 million to broadcast EPL in the US this year. Of course, we should probably also include college football with the NFL if we're really comparing sports. NFL and college football are obviously in their own category, but soccer (even lowly MLS) is quickly gaining ground on the other big American sports. An interesting X-factor about the growth of US soccer, as a fan sport, is that the fan base highly educated and affluent. Sports that attract a wealthy demographic can do quite well even if they don't have spectacular ratings.
Mostly his point boils down to the fact that football is entrenched. There's an obvious feedback effect when it comes to the popularity of a given sport--the more people like it, the more people are going to like it. If 100,000 of your closest friends are attending the college game down the street, then you want to be there too. If you're treated as royalty for playing high school football, well, that has nothing to do with anything intrinsic to the sport itself.
The World Cup frenzy in the US really demonstrates this feedback effect. People in bars and parks around the country were going absolutely nuts after Brooks scored his late goal against Ghana. And even outside of the World Cup, the American Outlaws supporters group has reached a critical mass where fans don't feel ridiculous or alone going nuts over their team. The atmosphere during the US vs. Nigeria FRIENDLY match was as intense as any game seven I've ever seen in the US (and I've seen game 7s live in all 3 sports that have them). Or try going to a Seattle or Portland MLS game, where again, the fan intensity for regular season games is unmatched outside of college football. (NFL doesn't come close.) Or consider growing interest in EPL. I used to watch games at home or at an expat bar. Now that most of my male friends watch EPL, I catch about twice as many games because I feel like I'm part of a fan community.