USATF is having a "major announcement" on a "new event in 2013 and new partner for the sport" in NYC tomorrow with Deena Kastor and USATF CEO Max Siegel.
Deena's main sponsor is Asics, and with USATF's relationship with Nike, it's not Asics that is being brought on board.
Any ideas? Also Deena isn't involved in track anymore so I wonder if it is some sort of road running deal. Another tidbit is Deena turns 40 on Thursday.
Who: USATF CEO Max Siegel, Olympic bronze medalist Deena Kastor and additional guests
What: A major announcement from USA Track & Field unveiling a new event in 2013 and new partner for the sport
When: 1 p.m., Wednesday, Feb. 13