This thread is everything that's wrong with letsrun.
Elite runners can barely get sponsored.
Cox self promotes, gets sponsored and subsequently starts a career as a announcer for marathons. Josh Cox is the best sponsored 2:13 marathon runner. OTHER RUNNERS SHOULD TAKE NOTE OF WHAT HE DID AND DO IT.
Josh Cox sets up a 50k at a marathon, wins the marathon and then goes to break the American record. This brings the event extra publicity which the staff loves.
Seriously, this thread sucks, the people on this thread suck and have an axe to grind.
Josh Cox is the poster boy for making a GOOD living as an elite runner and not scrapping by begging for a sponsor.