I'm not questioning Shaun White's (and other snowboarders) incredible athleticism and skill, but watching the half pipe competition didn't feel very "Olympic." Even my snowboarding friend said the same thing. Bandanas covering the face for a 30 second ride? Ipods? Even the pictures they used on the big screen were more X-Games, "hey, I'm cool," than Olympic Games classy.
Regarding uniforms, it seems like uniforms should be functional for top performance. Distance runners wear short shorts for less restriction, less weight. Alpine skiers where suits with little air resistance. Etc. Competitive snowboarders make uniform selection based on what's cool. Although I'm not sure how uniform selection would effect the half pipe competition, it sure seems like a different uniform would benefit competitors in snowboard cross (or freestyle moguls for that matter) where speed in an essential component.