When it comes to $$ in 2009, the winner has to be Hall:
1. Hall ~$350K, appearance money for 2 marathons ($200K), sponsorship ($100K), prize money ($50K)
2. Ritz ~$200K, appearance money for 1 marathon ($75K), sponsorship ($100K), prize money ($25K)
3. Teg ~$100k, sponsorship ($75k), prize money ($25K)
It sucks to be Teg, cuz the money is in the marathon. So for $$, Ritz needs to pop off a good time in the marathon. Until then, he won't the get the same appearance money as Hall. Also, Hall has the ideal physical attributes for the great white hope, that's worth something.
Disclaimer, these are my estimates, I don't have any inside dope. But the general trend should certainly be true.