There is truth here, to a degree. But so many variables are included that it makes it difficult to say with absolute certainty, one way or the other.
Having worked in running stores for more than a decade, and having loitered, picked brains, listened to stories and tall tales in them for much, much longer, I feel very comfortable saying that the following things are true:
Most employees of running specialty stores mean well, but do not have the knowledge base necessary to be considered authorities about running shoes, injuries, etc. This is in no way a slam on them. This is the case, almost universally, in every running store I've ever visited. It is to be expected. It is this way in just about every area of our lives. Some people know more about certain things than others do.
We have a treadmill, with video, in the store. But we tell people that it won't give a completely accurate idea about how they move, unless all of their running is on a treadmill. And, we tell them that the video is to show them what we see. We can determine what they need without it. And most people think any sort of inward roll to the foot is a biomechanical failure and should be addressed.
Pronation ain't all bad. If tissues can be strengthened, as we know they can, then why cast them up with rigid shoes or orthotics? Unless there is an acute congenital issue or the like, then we usually suggest a range of stretches and exercises that will pretty much take care of whatever issues you have with the "ills" of pronation.
Running shoe companies make shoes to sell, first and foremost. The marketing teams carry much more weight than the engineers. I've had more conversations than I can count with long time engineers at some of the big ones who have said that the marketing dept. gets final say over what goes into, or doesn't, shoes that make the wall.
(At Nike, I listened to a gentleman who said, and had a line drawing to show, the best shoe that the body can run in would be little more than a Keds. Immediately afterward, a marketing dept. fellow talked about all the bling, tech, bells and whistles, etc., essentially ignoring everything the first man had said.)
The talk now with running companies is how to market the new wave of shoes--tending toward minimalism--alongside the first generations of running shoes. It will be interesting to see.
I look at it like this: All those over the counter (and prescription) cold and allergy medicines that are supposed to rid you of runny nose, watery, red eyes, etc., MIGHT do the job, or might not. And quite often the side effects are exactly what they say they will rid you of. Go figure.
In the end, our job at running specialty is to sell products that will help people get themselves out the door to find health and happiness. All the other stuff is lagniappe. If someone says with complete certainty that they need to run in a Kayano or their legs will fall off, then probably they should run in a Kayano.
Digression aside, most running specialty employees are not even aware that all this has been going on for years. And how, really, can we expect them to? Their idea of what is truth is told to them, as truth, by people who are trained by the sales and marketing depts., not the engineering depts.