"A media package featuring national broadcast coverage and live web streaming was also announced as part of an innovative broadcast package. The start will be shown live nationally on NBC's "Today Show" beginning at 7:35am and the race will be streamed in its entirety via the web at NBCSports.com. In addition, a 30-minute highlight show will be broadcast nationally on NBC on Saturday afternoon at 1:30pm EST. A total prize money purse of $250,000, provided by New York Road Runners, was also announced."
That's right. The start will be shown. Then a 30-minute highlight show, probably in-between a Pilates infomercial and that week's Notre Dame game. That's it. That's all the sport gets for agreeing to have this race five months early in New York. Correct me if I'm wrong, but that isn't a whole lot more coverage than it received in 2004, when it seemed like the sport was dead on its feet, before we had silver and bronze medalists in our midsts.
Want to know why track and field/running is so misunderstood, why no one knows who our fastest runners are, why Peter Gilmore doesn't have a shoe contract? For the first time in my life, as a former sports magazine writer, I'm saying this:
Blame the media.
Oh, and USATF. If this was the best deal you could get, when poker's on two hours a night, I feel sorry for you.
I'll be writing a nasty letter to both USATF and NBC before I'm done with this. But for now, talk amongst yourselves.