further research suggests wrote:
NY had the Trials start on the Today Show. How does Houston compete with that for exposure?
By having the entire race televised, which Houston put in their bid and NYRR had in their bid last time yet did not deliver. Spectators on the ground means very little by comparison. The exposure they (Houston, USATF, USOC) want is national, doesn't matter what the local media does.
Speaking of Nike, can someone explain this (emph. added) from the article:
"Wittenberg said that the NYRR, along with representatives of the Boston Marathon and Houston Marathon were in Indianapolis for the convention and presented bids to a committee that included Logan, USATF Associate Director of Marketing and Long Distance Running Programs Jim Estes, athlete representatives Magdalena Lewy Boulet and Eduardo Torres, USATF Long Distance Running Committee chairs Virginia Brophy Achman and Glenn Latimer, and a representative of Nike."
Right. ING really believes that the NYCM is a more marketable event because millions of people across the US and the world know the difference between Ritz and Taco Ockerse.
Also, $200*40,000=$8MM just on the entry fees of the people who actually run (there are all of the other entry fees from the people who didn't get in or who canceled). What is "NYCM probably does not break even on entry fees" supposed to mean other than "I have no idea what I am talking about so I think that I just will make something up and pretend that I know what I am talking about"?
Do us all a favor and learn the sport before lecturing others about learning the business of the sport.
The NYRR wanted the Trials. They didn't need it, they'll flourish quite well without them (moreso than USATF will ever flourish).
It was reasonable of Mary W and her gang to expect that one city would get the women's Trials and one the men's and that since Boston was a half-hearted bidder at best, they'd get one of the Trials and Houston would get the other. That also probably would have made the most sense.
Sense doesn't always rule the day.
THE START WAS NOT on the Today Show. It was another promise that never developed. The start took place right outside the NBC Studio but no mention on NBC
The start WAS covered live by NBC - National Broadcast.
duke v wrote:
because millions of people across the US and the world know the difference between Ritz and Taco Ockerse.
Well done sir!
Well, dukie, just what does it cost to close the streets and get police along the course for the duration of the race? You seem to think you know so much, give up the exact dollar figure. Also, you significantly overstate the entry fee. So you're either ignorant or disingenuous, if not both. Thanks for your worthless input on this thread.
Picayune wrote:
The NYRR wanted the Trials. They didn't need it
Mary needed it. Her ego needs the feeding. That is why she lashes out like she does. She is a lawyer that knows better, but she can't help herself.
Oh, and ING does care about associating itself with a high level athletic competition and the press releases that accompany that in the media around the world, not about being associated with Taco Ockerse's 3:47.
Which part of the entry fee was significantly overstated by ballparking the average fee at $200 when the 3 tiers are $160, $196 and $276?
Learn the business (or at least the facts regarding the NYCM) before incorrectly posting about them.
Fees
Processing Fee
US $11
This fee is required for all applicants. This fee is non-refundable and will be processed when we receive your application.
Entry Fee
U.S. Residents (those who live in the 50 United States or District of Columbia)
NYRR Members*: US $149
Non-Members: US $185
Entry fees will be charged immediately upon acceptance in the lottery (drawing in late-March 2010).
*You must include your NYRR member number on the application. If you wish to join with your marathon application, you may do so (you will save $36).
Non-U.S. Residents (including Puerto Rico)
US $265
add on the sponsor $$ from ING, Gatorade, Poland Spring, etc.
hardset nipples wrote:
Oh, and ING does care about associating itself with a high level athletic competition and the press releases that accompany that in the media around the world, not about being associated with Taco Ockerse's 3:47.
That's nice. How come you didn't write that before when you incorrectly stated that "ringing in top runners is about marketing the race and its title sponsor to MILLIONS across the nation and across the world"? You also have no idea if that in fact is true and if ING really cares how deep and competitive the fields are in NYCM. Care to make anything else up today?
For the second time, MILLIONS don't have any idea who any of the pros are and don't care if NYC is won by a world class guy in 2:08 or a local guy in 2:20. If your Machiavellian/Conspiratorial beliefs about the NYRR only caring about maximizing its profits were correct, then NRRR never would spend millions bringing in world class fields every year to the NYCM. It would be a much more profitable race to cut out the 7 figure pro budget and just plow all of that money into the bottom line. The same 40,000 joggers gladly will shell out $200 to jog the 5 boroughs whether Paula runs or watches from the UK.
Looks like the vast majority average $178. $178 * 40k = $7.12M
You still didn't answer the question about cost to close the course and pay the cops, plus paying for all the portable toilets and EMT service and insurance for the race. Or don't you know?
one of the DNF wrote:
THE START WAS NOT on the Today Show. It was another promise that never developed. The start took place right outside the NBC Studio but no mention on NBC
Technically, you're both right and wrong - it was a Saturday edition of the Today show and their jayvee crew must have been on duty because they missed the gun in the coverage! NBC came back from commercial with footage just after the start. Then, a minute or two after the botch job the show ended and I think you had to watch the rest of the race on NBC online.
It's hard to top the exposure of the Today show, indeed.
hardset nipples wrote:
By having the entire race televised, which Houston put in their bid and NYRR had in their bid last time yet did not deliver.
If it were only true. NBC owns the rights to ALL Olympic and Olympic Trials broadcasts. It is up to NBC, and NBC alone, to decide to televise the Trials. The Houston organizers have no influence over their decisions.
Houston can, however, get LOCAL TV coverage via the NBC affiliate in Houston, if the local affiliate thinks it's worth their investment.
DD
Can anyone actually think of a single thing USATF has done for American distance runners?
This is one voice in support of Mary Wittenberg. The NYRR does a Great job running the NYCM, and dozens of other road races throughout the year.
yes, Mary's position has political aspects, which she handles very well. Is she guilty of some self-promotion? Sure.
NYC runners and the global running community are better off with a vibrant NYRR. And it's okay that she know how to balance the books. Things in life cost money, and she handles the sponsors and political powers that be very well.
Mary Wittenberg gets an A-/A
no, it is the arrogance of New York, New Yorkers, etc. they are so much smarter than we all are. boohoo.
laced up wrote:
NYC runners and the global running community are better off with a vibrant NYRR.
Man, are you full of shit.
I hope you are trolling.
The global running community? Global?
You must have a globe in an orifice causing you to back up have these delusions.