Quote Of The Day
“We can say this, totally and unequivocally: Farah is losing the public relations battle. Day after day he is suffering the athletics equivalent of being lapped. From the outside it looks like a 101 course in how not to handle crisis management … ”
“A basic rule of journalism is this: if reporters think someone is being evasive they will keep digging. Farah had given them fresh ground to get their spades into. A few hours later there was another negative story to write. What should have been a triumphant victory in the 1,500m in Birmingham became a story about Farah pulling out of the race because of emotional and physical strain.”
– Excerpt from an interesting column by Sean Ingle in The Independent. Ingle says that while some think Farah is in “an impossible scenario,” there is no doubt that his response has been a “crisis management disaster.” Help may be on the way, however, as a PR firm has been hired. Farah did receive a boost on Thursday as many athletes came to his defense after a furor erupted in the UK when it was revealed that he missed two drug tests. People like Kelly Sotherton, Jenny Meadows, Lynsey Sharp, Hannah England and even a BBC reporter who agreed to do out of competition drug testing for a month said it’s very easy to miss a test.
Super Hot on LetsRun: Ostrava Golden Spike Live Thread: Bolt (2:55 pm ET) , Van Niekerk, Rudisha (2:05 pm) and Farah (10k 2:15 pm ET) all running.
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