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Reebok Signs Top Ethiopians: Kidane, Gebremariam, Dinkessa, and Ayunu Reebok Press Release Canton, MA. (March 21, 2005) Adding to its roster of top global athletes, Reebok announces today that it has signed multi-year running sponsorship agreements with 2005 IAAF World Cross-Country medallist and top contenders, Weknesh Kidane, Egziabher Gebremariam, Abebe Dinkessa and Workitu Ayanu. Kidane received a silver medal in the 4k and a bronze medal in the 8k at the 2005 IAAF World Cross-Country Championships in Lyon, France this past weekend. We are thrilled to welcome Weknesh, Egziabher, Abebe and Workitu into the Reebok family, said Todd Klein, senior director of running marketing. These new endorsements mark the first time Reebok has had top Ethiopian distance runners as part of our stable of athletes. Partnering with such high caliber runners is the important next step Reebok is making to further build our running roster and deepen our commitment to the sport of running. Winding up last weekend with both silver and bronze medals, 24 year old Kidane placed first at the IAAF World Athletics Final in the 5,000m in 2003 and 2nd at the IAAF World Athletics Final in the 5,000m in 2004. Kidane has a personal best in the 1500m with a time of 4:15.51, a 3000m best of 8:39.51, a 5,000m time of 14:33.04 and a 10,000m best of 30:07.15. At a mere 21 years old, Gebremariam has a personal best in the 3,000m at an impressive 7:55.40, a 5,000m time of 12:55.59 and a 10,000m best of 26.53.73. The first-place finisher at the IAAF World Athletics Finals in the 5000m in 2003, Gebremariam was also the silver medallist at IAAF World Cross-Country Championships in 2004. Placing 4th at in the mens 12K at the 2005 IAAF World Cross-Country Championships, Dinkessa has a personal best in the 3,000m with an impressive time of 7:53.7, a 5,000m time of 13:23.85 a 10,000m best of 27:23.60 and a half marathon personal best time of 1:04.06. At the young age of 18, Ayanu has a personal best in the 1,500m of 4:21.31, a 3,000m time of 9:03.15 and a best in the 5,000m of 15:29.21. Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2004 totaled approximately $3.8 billion.
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